Services – A. Lavin Communications

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What we do. Better than most.
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Branding and Messaging
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Branding and positioning require a rigorous evaluation of a product, service or identity.

It is not only essential to look within, but also to evaluate the shifting competitive landscape and industry drivers.

A. Lavin Communications BrandConnect is a framework which we customize and deploy for our clients’ products, services or organization identity. We enable businesses and organizations to better understand their customers as well as focus their messaging and strategy to have a greater impact.

Following this process, we then implement development of a communications program that includes thought leadership, sales communications, digital and social marketing as well as media relations.

Our MediaGenics media training program helps align key executives to ensure that their messaging is in sync and that they deliver key copy points as media opportunities arise through our efforts.

Earned and paid media efforts, at the conclusion of this process are more productive with solid branding, and consistent messaging followed by a comprehensive and aggressive media strategy.
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Media Training
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Talk to us before you talk to media.

A. Lavin Communications has decades of experience preparing fearful executives, self-absorbed celebrities and renowned researchers to succeed in media interviews.

To us, success means that the result is the story you wanted, the positioning you desired and you weren’t misquoted.

Our experience on the front lines of working with broadcast, print and online media reporters in every scenario is integrated into a proprietary day-long training session called “MediaGenics.”

Just because you have something new to talk about – a product, a service, an issue – doesn’t mean you know how to get your point across in media interviews.

MediaGenics will help participants:

- - Understand the needs of fast-paced online, broadcast bloggers, influencers and other earned media outlets
  - Help executives become more comfortable delivering key message points
  - Learn how to speak eloquently and succinctly to make sure you get quoted
  - Turn an interview into an “information opportunity” to stay focused on an agenda
  - Become more sought after as industry experts

A. Lavin Communications guarantees that MediaGenics will help your executives become more comfortable, more effective and more quotable as a spokesperson, brand advocate or industry expert.

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Media Relations & Reputation Management
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Media relations has never been more complex or fragmented.

Call it “earned media,” “publicity,” or “public relations,” you need a team that can develop an effective media strategy and deliver targeted results.

Clients seek our expertise and longstanding contacts to garner top-tier media coverage –and we consistently deliver.

Our experience is measured in decades. Whether we know the reporter for 10 years or 10 minutes, we understand how to capture their attention in just seconds to garner the coverage you require and desire.

Our integrated approach ensures that earned media efforts dovetail with the social media efforts and that our earned media results are merchandised through social channels and blogged.

Our team will help:

Fine tune your messages so they are relevant for specific media
Create an effective strategy
Leverage our relationships to establish your public relationships
Monitor and report on where earned media runs and its impact factor

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Crisis Communications
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One negative or inappropriate tweet can put an entire company, its product and its valuation in jeopardy.

Are you prepared for a major fire, disgruntled employee to destroy your reputation online, or a product related injury? Or perhaps a long running lawsuit that calls into question the company’s longstanding credibility?

Probably not.

While no one can foresee every crisis, our team will develop a customized, actionable crisis communications roadmap.

Of course, when every second counts, we will also hit the ground running to implement a the plan. After all, the media won’t wait for you to get your act together.

Airlines, universities, corporations – we’ve handled all manner of crises for many clients. When legal action is a component of the issue, we handle the court of public opinion and work with counsel through the litigation process.

Remember, a strategic proactive crisis communications plan, well-executed, is far less expensive than a legal entanglement and irreparable damage to an organization’s reputation.
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Social Media Programs
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Social media and traditional media relations must be integrated to maximize communications.

Earned media relations builds awareness, while social media builds community and micro-brand relationships.

We work with companies that don’t have the bandwidth, resources or content to implement a dedicated social media effort critical to engaging audiences.

Let us help solve your social media issues.

Our social media team will:

Evaluate your current initiatives
Examine your competitor’s social media footprint
Recommend key outlets
Develop a content/posting strategy
Produce videos that will go viral

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Thought Leadership
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What makes a leader?

You set standards. You keynote industry events with visionary C-Level speeches and publish white papers. But, at the same time, you’re so busy, you barely have time to think.

A. Lavin Communications can think for you or draw out those flashes of brilliance.

Those insights can and should be developed into content that reinforces your market position, or helps drive awareness.

We will work with your organization and its leaders on the following thought leadership tactics:

Develop bylined articles to place in industry trades
Research and develop white papers
Create and place Op-Eds in top tier general and business media
Craft a speaking platform program targeting ideal venues, securing opportunities and developing materials
Repurpose content as news and social media information

We will connect your thoughts to enhance audience engagement.
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Opinion Research
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Survey says…

Proprietary, qualitative data research on industry opinion and trends is an excellent technique to garner awareness and credibility. Media, analysts and other industry influentials will seek out you information, and that puts your organization a few rungs higher on the thought leadership ladder.

We create, design and implement ongoing newsworthy survey research programs designed to start a conversation, highlight an issue or change perceptions.

Small companies can have a large impact developing proprietary data giving them equal or stronger footing in communications against their less nimble competition.

Opinion research is also an effective platform for bylined articles, content creation, speaking opportunities and sales information. Few agencies do it better.

We can recommend exciting, newsworthy, brand-building research programs for you to help connect your organization in way your competition can’t.
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Trade Show Support
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A comprehensive trade show strategy is critical for success.

Far too many companies approach trade shows as something to attend rather than an event to leverage. Our approach is to be a company’s arms and legs, lending a helping hand to generate foot traffic.

Is someone from your company speaking at the show? Are new products being introduced? Is a show well attended by media and should there be a press conference or booth appointments?

Do you have a press conference arranged? What’s the use of a great looking booth with great products if no one knows about them beforehand?

Let us help you create buzz and formalize a trade show approach that is high-impact yet cost-effective resulting in efficient sales efforts, greater awareness and productive follow-through.

Our staff has supported clients at dozens of trade shows globally in many industries including:

Life Sciences
Cyber Security
Engineering and Electronics
Consumer products

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