Talk to us before you talk to media.

A. Lavin Communications has decades of experience preparing fearful executives, self-absorbed celebrities and renowned researchers to succeed in media interviews.

To us, success means that the result is the story you wanted, the positioning you desired and you weren’t misquoted.

Our experience on the front lines of working with broadcast, print and online media reporters in every scenario is integrated into a proprietary day-long training session called “MediaGenics.”

Just because you have something new to talk about – a product, a service, an issue – doesn’t mean you know how to get your point across in media interviews.

MediaGenics will help participants:

• • • Understand the needs of fast-paced online, broadcast bloggers, influencers and other earned media outlets
    • Help executives become more comfortable delivering key message points
    • Learn how to speak eloquently and succinctly to make sure you get quoted
    • Turn an interview into an “information opportunity” to stay focused on an agenda
    • Become more sought after as industry experts

A. Lavin Communications guarantees that MediaGenics will help your executives become more comfortable, more effective and more quotable as a spokesperson, brand advocate or industry expert.

Media relations has never been more complex or fragmented.

Call it “earned media,” “publicity,” or “public relations,” you need a team that can develop an effective media strategy and deliver targeted results.

Clients seek our expertise and longstanding contacts to garner top-tier media coverage –and we consistently deliver.

Our experience is measured in decades. Whether we know the reporter for 10 years or 10 minutes, we understand how to capture their attention in just seconds to garner the coverage you require and desire.

Our integrated approach ensures that earned media efforts dovetail with the social media efforts and that our earned media results are merchandised through social channels and blogged.

Our team will help:

• Fine tune your messages so they are relevant for specific media
• Create an effective strategy
• Leverage our relationships to establish your public relationships
• Monitor and report on where earned media runs and its impact factor

One negative or inappropriate tweet can put an entire company, its product and its valuation in jeopardy.

Are you prepared for a major fire, disgruntled employee to destroy your reputation online,  or a product related injury? Or perhaps a long running lawsuit that calls into question the company’s longstanding  credibility?

Probably not.

While no one can foresee every crisis, our team will develop a customized, actionable crisis communications roadmap.

Of course, when every second counts, we  will also hit the ground running to implement a the plan.  After all, the media won’t wait for you to get your act together.

Airlines, universities, corporations – we’ve handled all manner of crises for many clients. When legal action is a component of the issue, we handle the court of public opinion and work with counsel through the litigation process.

Remember, a strategic proactive crisis communications plan, well-executed, is far less expensive than a legal entanglement and irreparable damage to an organization’s reputation.

Social media and traditional media relations must be integrated to maximize any announcement or communications effort.

Earned media relations builds awareness, while social media builds community and micro-brand relationships.

We work with companies that don’t have the bandwidth, resources or content to implement a dedicated social media effort critical to engaging audiences.

Let us help solve your social media issues.

Our social media team will:

• Evaluate your current initiatives
• Examine your competitor’s social media footprint
• Recommend key outlets
• Develop a content/posting strategy
• Produce videos that will go viral

What makes a leader?

You set standards. You keynote industry events with visionary C-Level speeches and publish white papers. But, at the same time, you’re so busy, you barely have time to think.

A. Lavin Communications can think for you or draw out those flashes of brilliance.

Those insights can and should be developed into content that reinforces your market position, or helps drive awareness.

We will work with your organization and its leaders on the following thought leadership tactics:

• Develop bylined articles to place in industry trades
• Research and develop white papers
• Create and place Op-Eds in top tier general and business media
• Craft a speaking platform program targeting ideal venues, securing opportunities and developing materials
• Repurpose content as news and social media information

We will connect your thoughts to enhance audience engagement.