Expertise – A. Lavin Communications

Industry Expertise

We work globally with blue chip and new chip companies

Cyber & Physical Security

From thought leadership to flawless product introductions, we work with innovative security technology companies and researchers at the cutting-edge of cyber detection and prevention.

We connect clients to the media and to analysts who follow their product or service sectors. Our efforts result in major stories globally, in the world’s most coveted media outlets.

We’ve developed and executed marketing and communications programs in cybersecurity, asset tracking, airport screening and security monitoring targeting enterprise accounts, government agencies, security integrators and end users.

Frequently, our success is measured not only in the publicity generated, but our success in attracting financing through venture capital, private equity or public offerings and even crowdfunding.

We have:

Worked with NASDAQ cybersecurity companies
Implemented global media campaigns to compete with IBM
Handled analyst relations campaigns
Secured major media coverage for Israeli cyber research initiatives
Organized U.S. cyber journalist trip to Israel

Engineering

Mechanical engineering, artificial intelligence, and nano-materials.

A. Lavin Communications has decades of experience in branding, messaging and message delivery for a wide range of software, materials and technology engineering programs.

We are experts at helping engineers and inventors understand how to communicate the benefits of their innovations to successfully guide innovators into entrepreneurs helping to commercialize their technology, develop a go-to-market strategy and obtain financing with higher visibility.

Let us help refine your value proposition, promote your innovation and launch your product or service.

Recently, A. Lavin Communications:

Promoted research in water membrane development that is now being spun-off into a company
Announced new hyperspectral technology, LIDAR-free autonomous driving technology and medical biosensors for cancer and pathogens
Launched an autonomous technology business

Technology

Revolutionary or evolutionary?

Even groundbreaking, cutting-edge, innovation fails without well defined, targeted positioning and messaging for market preconditioning and launch.

We will help create a brand identity, develop a go-to-market strategy, define distribution and retail channels and implement an effective, multi-tiered communications program. More than most communications firms can offer.

Through our BrandConnect process, we transform technologies for industrial, manufacturing and consumer, from apps to IoT’s into products that receive the exposure they deserve and the engagement with key target audiences.

Among our technology marketing accomplishments

Filled the sales pipeline for a crowdfunded smart home technology company with an earned media campaign that attracted private equity investors
Catapult a geofence truancy tracker technology into national media
Transformed a carbon nanotube company into an application company
Launched products at CES and other vertical trade shows

Life Sciences

Life sciences, biomedical devices and animal health are a few of the health related areas in which we have experience.

We help our clients develop strategic programs incorporating media relations, social media and support for conferences and symposia to connect with their target audiences, including providers, investors and the media.

Clients value our ability to craft, refine and shape their value proposition and how to generate publicity on main street and Wall. Street.

Our efforts and experience span the globe, with experience in FDA and EMA approvals for biopharma and devices and breaking medical research discoveries.

Financial Services

We have decades of experience in financial communications, financial services and fintech marketing communications. Working with cutting-edge companies, they typically have significant funding requirements and we consistently garner awareness that attracts investors, large and small.

Facilitating all levels of fundraising from crowdfunding to IPOs through investor and media relations
Positioning and promotion of equity and fixed income money managers
Communications for startup and established financial services products and technologies
Garnering awareness for a well known technology investment banking firm and their deals
Promoting startup companies seeking financing and strategic partnerships

We also work closely with investor relations firms who believe it is more efficient and productive to hand off media relations to a pro.

Nonprofit

Is your organization seeking to establish closer connection with potential donors or reach a larger audience?

Our nonprofit practice group excels in developing a compelling narrative that to attract major philanthropists as well as new donors.

We have spearheaded programs to announce some of the world’s largest donations. And, we know how to make a big deal about smaller contributions, charity galas, events as well as other nonprofit media opportunities.

We welcome the opportunity to help your organization, foundation or NGO garner greater awareness and attract a larger and more receptive donor base with an effective communications program.