Not Your Bubbe’s Jewish Newspaper

The Forward, widely respected as America’s oldest national Jewish newspaper, was suffering from an onslaught of new online competition and declining print readership.

Recognizing The Forward’s, 100+ year history, brand equity and importance in the U.S. media world, ALC helped reposition the historic print and online outlet as “America’s most influential Jewish newspaper.”

Until we started working with The Forward, few of its reporters were ever contacted other media outlets to provide perspective on Jewish American issues.

Immediately, when the paper broke news of national importance, we garnered far more television and print publicity for their coverage and ensured other media general and Jewish outlets ran their stories.

A. Lavin Communications generated widespread and consistent coverage in The New York Times, Washington Post, Fox News, CNN, New York Post and distributed their features throughout social media.