Striking Media Gold with Bitcoin
ManageGo provides cloud-based tenant payment systems and apartment maintenance tracking for thousands of properties nationwide.
So do two dozen other companies.
While ManageGo had been growing under the radar, they now recognized that approach was hindering their progress. After a rigorous agency search, they tapped A. Lavin Communications to handle their high-profile announcement, requesting nothing less than top tier media.
ManageGo was launching a new service that enables tenants to pay their rent using crypto currency. It was the opening salvo for differentiating them as a better, more cost-efficient service provider for property managers.
A. Lavin Communications quickly crafted a strategy, developed materials and prepped the client for the media opportunities we would be generating.
Contrary to what any PR agency promises, there are no guarantees. Nevertheless, A. Lavin Communications delivered above and beyond the client’s lofty expectations, with features in The Wall Street Journal and a great feature CNBC, which aired several dozen times on different networks.
Many other stories also ran in real estate trades and crypto media outlets. Our efforts succeeded in generating new connections with property managers and increasing sales leads.
Unlike cryptocurrency, you can take that to the bank.