A Decade of Engaging Donors with
National Earned Media Programs
Ben-Gurion University of the Negev (BGU) achieves important medical, scientific and environmental breakthroughs every day.
A. Lavin Communications provided strategic, earned media support for nearly 15 years via Americans for Ben-Gurion University, the university’s U.S. donor organization.
As part of the program, we organized and led annual journalist trip with groups of U.S. journalists to visit the University, meet with researchers and report on their meetings in the subsequent months and years afterward. More than 100 journalists have participated in these trips to date focusing on diverse areas including cybersecurity, cleantech, biotech, medicine and smart mobility.
Our partnership significantly raised the earned media coverage of BGU as well as resulted in additional stories in top-tier online, broadcast and other national outlets.