A Decade of Engaging Donors with
National Earned Media Programs
Ben-Gurion University of the Negev (BGU) achieves important medical, scientific and environmental breakthroughs every day. We promote them to high net worth donors in the U.S.
In a business where relationships last months, A. Lavin Communications has provided strategic, earned media support for nearly 12 years for American Associates, Ben-Gurion University of the Negev (AABGU), the university’s U.S. donor organization.
The message is to reinforce the position BGU as the lexus of development in the Negev fulfilling David Ben-Gurion’s dream of populating this sparse desert region. It is a message that resonates with donor’s pocketbooks.
A. Lavin Communications has developed an aggressive and highly successful media relations program that generates high profile coverage, especially compared with other Israel universities.
For the past 11 years, A. Lavin Communications has organized and led annual journalist trip with groups of U.S. journalists to visit the University, meet with researchers and report on their meetings in the subsequent months and years afterward. More than 100 journalists have participated in these trips to date focusing on diverse areas including cybersecurity, cleantech, biotech, medicine and smart mobility.
Our partnership has significantly raised the earned media coverage of BGU as well as resulted in additional stories in top-tier online, broadcast and other national outlets. The bottom line is that major donors who contribute millions of dollars become engaged with BGU after they see BGU stories that we are responsible for.
And that’s why after 12 years, we AABGU and A. Lavin Communications still have a close partnership.