INDUSTRY
Science & Tech
AREA
Plug In Hybrid Trucks
ODYNE HYBRID SYSTEMS
CHALLENGES
- Plug in hybrid engines were a new technology
- Public company needed a higher multiple or acquisition to survive
TACTICS
- Positioned CEO Roger Slotkin as an expert in alternative energy vehicles
- Provided thought leadership on the alternative transportation power systems
RESULTS
- Significant local business and trade media coverage
- The company was acquired after generating major national and trade publicity
Their efforts helped position the company for acquisition and successful exit for investors. I Would highly recommend them to other cleantech engineering companies.
— Roger Slotkin, Chief Executive Officer