INDUSTRY
Science & Tech
AREA
Cloud-based Data Analytics
MINEREYE
CHALLENGES
- Underfunded startup Israeli company needed customers
- Marketing resources were limited
TACTICS
- Branding
- Media relations
- Conference/trade show support
- Social media
RESULTS
- Succeeded in securing U.S. defense industry contract and A round
- Supported company at numerous conferences in EU and U.S. resulting in targeted industry media coverage
