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CASE STUDIES

INDUSTRY
Health & Wellness

AREA
Global medical, dental and animal health distributor and services

HENRY SCHEIN INC.
CHALLENGES
  • Managing announcements for dental, medical, and veterinary products
  • Raising visibility for corporate cause-related marketing efforts
  • Managing needs of 20 product managers
TACTICS
  • Promote dental, medical, and veterinary products to international trade outlets
  • Support dozens of trade shows annually in three healthcare verticals
RESULTS
  • Extensive industry coverage in key trade outlets over 12 years
  • Highlighted cause-related marketing programs in targeted media

"I know I can trust A. Lavin Communications to quickly strategize or handle any pressing

needs. They are highly responsive and always attentive. Believe me, you don’t get that from many agencies."

— Susan Vassallo, V.P.,  Corporate Communications