INDUSTRY
Nonprofit
AREA
Higher Education – Israel’s Premier University
American Friends of
the Hebrew University
the Hebrew University
CHALLENGES
- Promoting all types of research initiatives in the US
- Highlight startups and innovation of Yissum portfolio companies
- Facilitate donor focused coverage in U.S. media
TACTICS
- Promoting university research initiatives through U.S. media channels
- Arrange stories and interviews for HU researchers
- Facilitate donor-focused coverage in U.S. media
RESULTS
- Ongoing, consistent, and high-profile coverage for the university and its innovations
