INDUSTRY
Nonprofit
AREA
Oldest Jewish Newspaper in the U.S.
FORWARD
CHALLENGES
- Establishing Forward editors as media pundits
- Garnering national exposure on breaking political stories with tight deadlines
TACTICS
- Weekly media advisories based on breaking stories
- Provide exclusives to national media on major political news
- Help promote events and books by Forward authors
- Leveraged the annual Forward 50
RESULTS
- Garnered national TV and print opportunities for weekly stories
- Coverage had national ramifications in elections and policy
A. Lavin Communications' strategic thinking and media connections consistently generated top-notch publicity and significantly increased the Forward’s traffic.
— David Drimer, Associate Publisher