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CASE STUDIES

INDUSTRY
Nonprofit

 

AREA
Higher Education – U.S. Fundraising for Israel University

 

Americans for Ben-Gurion University
of the Negev
CHALLENGES
  • Promoting climate action research 
  • Leveraging BGU’s research in the Negev region 
  • Garner awareness for donors and fundraising events
TACTICS
  • Media relations
  • Annual journalist trip to the University in Israel
  • Highlight on-going region on environment, water, climate and agtech and alternative energy
  • Thought leadership
RESULTS
  • Extensive, high-profile coverage in major nationals. outlets
  • Secured coverage from 120 journalists on journalism fellowship about BGU
  • Wrote and placed OP-EDs

A. Lavin Communications treats us like we’re their only client 24/7. This firm has worked successfully for 15 years to garner national awareness for our nonprofit.

Ronni Strongin, Chief Marketing Officer American Associates,
Ben-Gurion University of the Negev