INDUSTRY
Health & Wellness
AREA
Pharma Marketing and Advertising
ABELSON TAYLOR
CHALLENGES
- Maintaining relevance as one of the earliest successful health & wellness marketing firms
- Pharma companies have strict guidelines limiting media coverage of their products by agencies
TACTICS
- Leverage new campaigns that are publicity-worthy
- Ongoing thought leadership program for agency executives
- Manage industry award submissions for its creative product
RESULTS
- Agency reputation has expanded significantly due to thought leadership
- Firm leaders quoted frequently in media about ad trends, DE&I and other topics
- Well-crafted award submissions resulted in many industries awards
