Branding and positioning require a rigorous, and sometimes brutal evaluation of a product, service or identity. It is not only essential to look within, but also to evaluate the shifting competitive landscape and industry drivers.
A. Lavin Communications BrandConnect is a framework which we customize and deploy for our clients’ products, services or organization identity. We help small companies better understand their customers and focus their messaging and strategy to have a greater, lasting impact.
For non-profits we help determine the value proposition they offer donors.
Following this process, we then implement development of a communications program that includes thought leadership, sales communications, digital and social marketing as well as media relations.
Our MediaGenics media training program helps align key executives to ensure that their messaging is in sync and that they deliver key copy points as media opportunities arise through our efforts.
Earned and paid media efforts, at the conclusion of this process, are more productive with solid branding, and consistent messaging followed by a comprehensive and aggressive media strategy.