What can we do for you?
Branding and Messaging
Branding and positioning require a rigorous, and sometimes brutal evaluation of a product, service or identity. It is not only essential to look within, but also to evaluate the shifting competitive landscape and industry drivers.
A. Lavin Communications BrandConnect is a framework which we customize and deploy for our clients’ products, services or organization identity. We help small companies better understand their customers and focus their messaging and strategy to have a greater, lasting impact.
For non-profits we help determine the value proposition they offer donors.
Following this process, we then implement development of a communications program that includes thought leadership, sales communications, digital and social marketing as well as media relations.
Our MediaGenics media training program helps align key executives to ensure that their messaging is in sync and that they deliver key copy points as media opportunities arise through our efforts.
Earned and paid media efforts, at the conclusion of this process, are more productive with solid branding, and consistent messaging followed by a comprehensive and aggressive media strategy.
A. Lavin Communications has decades of experience preparing fearful executives, bombastic celebrities and self-absorbed researchers to succeed in media interviews.
Our years on the front lines of working with broadcast, print and online media reporters in every scenario is integrated into a proprietary day-long training session we call “MediaGenics.”
Just because you have something new to talk about – a product, a service, an issue – doesn’t mean you know how to get your point across in media interviews.
MediaGenics will help participants how to:
- Understand the needs of fast-paced online, broadcast and other earned media
- Get key executives comfortable delivering key message points
- Learn how to speak in ways that will get you quoted
- Handle the idiosyncrasies, hidden agendas and power trips that some reporters at general and trade media outlets sometimes exhibit
A. Lavin Communications ensures that you become a much more effective spokesperson, brand advocate or industry expert.
Proprietary qualitative data research on industry opinion and trends, gives you a big leg up. Media, analysts and other industry influentials will seek out you information, and that puts your organization a few rungs higher on the leadership ladder.
We create, design and implement ongoing newsworthy survey research programs designed to start a conversation, highlight an issue or change perceptions.
Small companies can have a large impact developing proprietary data giving them equal or stronger footing in communications against their less nimble competition.
Opinion surveys also are an effective platform for thought leadership, content creation, speaking opportunities and sales information. Few agencies do it better.
We can recommend exciting, newsworthy, brand-building research programs for you to help connect your organization in way your competition can’t.