Talk to us before you talk to the media.

A. Lavin Communications has decades of experience preparing fearful executives, self-absorbed celebrities and highly technical researchers to succeed in media interviews.

Our experience on the front lines of working with broadcast, print and online media reporters in every scenario is integrated into a proprietary day-long training session we call “MediaGenics.”

Just because you have something new to talk about – a product, a service, an issue – doesn’t mean you know how to get your point across in media interviews.

MediaGenics helps participants:

• • • Understand the needs of fast-paced online, broadcast and other earned media
    • Make executives comfortable delivering key message points
    • Learn how to speak in ways that will get you quoted
    • Turn an interview into an “information opportunity” to stay focused on a specific agenda

We guarantee MediaGenics will make you a  much more comfortable and effective spokesperson, brand advocate or industry expert.

Media relations has never been more complex or fragmented.

Call it “earned media,” “publicity,” or “public relations,” you need a team that can develop an effective media strategy and deliver targeted results.

Clients seek our expertise and longtime contacts to garner top-tier media coverage –and we consistently deliver coverage beyond our clients’ expectations.

Our experience is measured in decades. But regardless of  whether we know the reporter for 10 years or 10 minutes, we understand how to capture their attention in just seconds to garner the coverage you require and desire.

And, we’re able to move quickly, within weeks to get the news out.

Our team will:

• Create an effective strategy for your campaign to garner maximum visibility
• Pinpoint relevant and aspirational media targets that will disseminate your news and catapult your brand
• Harness our relationships to establish your public relationships
• Leverage the power of publicity to help your company garner additional financing or be acquired

It’s easy to get publicity if you’re an established company with news. We’re happy to help the unknown, well known.

One negative or inappropriate tweet can put an entire company, its product and its valuation in jeopardy.

Are you prepared for a major fire, disgruntled employee who could destroy your reputation online,  or a product related injury? Or perhaps a legal issue that will be litigated in court as well as the court of public opinion. You want to win both.

While no one can foresee every crisis, our team will develop a customized, actionable crisis communications roadmap.

Of course, when every second counts, we  will hit the ground running to implement the plan 24/7/365. After all, the media won’t wait for you to get your act together.

Companies, airlines, universities – we’ve handled all manner of crises for many clients. We have represented a number of law firms, and can plan a strategy that links litigation with reputation management.

A strategic, proactive crisis communications plan, is far less expensive than a legal entanglement and irreparable damage to an organization’s reputation.

 Define and redefine your social media presence

Traditional media relations builds awareness, while social media connects to build community and  relationships.

We work with companies that don’t have the bandwidth, resources or content to implement a dedicated social media effort critical to engaging audiences.

All too often, social media is relegated to a few random posts rather than a cogent strategy. We live in a visual world, and no video is no bueno.

Let us help define and refine your social media presence.

Our social media team will:

• Evaluate your current initiatives
• Examine your competitor’s social media footprint
• Recommend key platforms
• Develop a content/posting strategy
• Produce videos that will go viral

What makes a thought leader?

You set standards. You keynote industry events with visionary C-Level speeches and publish white papers. But, at the same time, you’re so busy, you barely have time to think.

A. Lavin Communications will help draw out your flashes of brilliance. Those insights can and should be developed into content that reinforces your market position, or helps drive company awareness.

We will work with your organization executives on thought leadership tactics:

• Develop bylined articles to place in industry trades
• Research and develop white papers
• Create and place Op-Eds in top tier general and business media
• Craft a speaking platform program targeting ideal venues, securing opportunities and developing materials
• Repurpose content as news, video and social media

We know you have something to say.