What we do. Better.
Branding and Messaging
Branding requires rigorous evaluation of a product, service or identity.
It is essential to look within, as well as evaluate the rapidly shifting competitive landscape and industry drivers.
BrandConnect provides a proprietary framework to help businesses and organizations crystalize or refine positioning, messaging and to have greater impact and value.
New name, new positioning, new logo. We’ll help you decide what is required.
With solid branding, and consistent messaging in place, a multi-faceted strategy encompassing owned, earned, and paid media will be far more impactful.
Talk to us before you talk to the media.
We have decades of experience preparing fearful executives, celebrities and highly technical researchers to face the media.
Our experience on the front lines of working with broadcast, print and online media reporters in every scenario is integrated into a proprietary day-long training session called “MediaGenics.”
Just because you have something new to talk about – a product, a service, an issue – doesn’t mean you know how to get your point across in media interviews.
MediaGenics helps participants:
- Understand the needs of fast-paced online, broadcast and other earned media
- Make executives comfortable delivering key message points
- Learn how to speak in ways that will get you quoted
- Turn an interview into an “information opportunity” to stay focused on a specific agenda
We guarantee MediaGenics will make you a much more comfortable and effective spokesperson, brand advocate or industry expert.
Media Relations & Reputation Management
“Earned media,” “publicity,” or “public relations.” Just call us.
Clients seek our expertise and longtime contacts to garner top-tier media coverage –and we consistently deliver coverage beyond our clients’ expectations.
Our experience is measured in decades. But regardless of whether we know the reporter for 10 years or 10 minutes, we understand how to capture their attention in just seconds to garner the coverage you require and desire.
Our team will:
- Create an effective strategy for your campaign
- Pinpoint relevant and aspirational media targets
- Harness our media relationships
- Merchandise publicity results through other company channels
It’s easy to get publicity if you’re an established company with news. We’re great at helping the unknown become well known.
Are you ready for your next communications crisis?
While no one can foresee every crisis, our team will develop a customized, actionable crisis communications roadmap.
Of course, when every second counts, we will hit the ground running to implement the plan 24/7/365. After all, the media won’t wait for you to get your act together.
Companies, airlines, universities – we’ve handled all manner of crises for many clients. We have represented a number of law firms, and can plan a strategy that links litigation with reputation management.
A strategic, proactive crisis communications plan, is far less expensive than a legal entanglement and irreparable damage to an organization’s reputation.
Social Media Programs
Do you have social issues?
We work with companies that don’t have the bandwidth, resources or content to implement a dedicated social media effort critical to engaging audiences.
All too often, social media is relegated to a few random posts rather than a cogent strategy. We live in a visual world, and no video is no bueno.
Our social media team will:
- Evaluate your current and competitive initiatives
- Develop a platform-specific social media matrix
- Develop a content/posting strategy
- Produce viral videos
What are you thinking?
You have lots to say, but barely time to think.
A. Lavin Communications will help draw out your industry viewpoint, and content that reinforces your market position, or helps drive company awareness as part of a comprehensive thought leadership program.
We will work with your organization executives on thought leadership tactics:
- Develop bylined articles to place in industry trades
- Research and develop white papers
- Create and place Op-Eds in top tier general and business media
- Craft a speaking platform program targeting ideal venues, securing opportunities and developing materials
We know you have something to say. We’ll help you say it.
Proprietary, qualitative data research studies on industry opinion and trends are an impactful technique to garner awareness and credibility. It elevates your communications message beyond selling products and puts your organization a few rungs higher on the thought leadership ladder.
We create, design and implement newsworthy survey research programs designed to start a conversation, highlight an issue or change perceptions.
Small companies can make a large impact by developing proprietary data that gives them equal or stronger footing in communications against their less nimble competition.
Opinion research is also a cost-effective platform for bylined articles, content creation, speaking opportunities and sales information. Few agencies do it better.
We can recommend exciting, newsworthy, brand-building research programs to help target audiences in way your competition doesn’t.
Trade Show Support
An effective trade show strategy is critical for success.
Far too many companies employ an integrated sales, marketing and traffic-building approach to industry trade shows or conferences.
It’s about buzz as well as business.
A solid trade show strategy addresses the following elements:
- Announcement platform – Introducing a new product or service?
- Speaking opportunity – Can you secure a spot on a panel or keynote?
- Media outreach – Is it newsworthy to hold a press briefing or simply arrange one-on-ones with media attending?
- Have media materials, video/press releases been prepared for distribution before, during and after the show
We have supported clients at dozens of trade shows globally in many industries including:
- Life Sciences & Healthcare
- Consumer Products
“Visibility is great, but Intergis relies on A.Lavin Communications to drive sales with PR. They’ve done an outstanding job developing and implementing programs that go far beyond traditional PR – generating leads and sales. “
“I know I can trust A. Lavin Communications to quickly strategize or handle any pressing needs. They are highly responsive and accomplish what they need to do. Believe me, you don’t get that from many agencies.”
“A. Lavin Communications generated more than $2 million in major national coverage and greatly increased our exposure in Europe and Asia beyond what any advertising campaign could accomplish.”
“A. Lavin Communications offers a top-down marketing approach that we’ve been lacking that will help connect us with new customers around the world.”
A. Lavin Communications is a group of smart, dedicated and creative communications experts. We create brand connections globally for products, services and causes with media outreach, content development and strategic consulting.
Port Washington, NY 11050-3636